Role: Creative Direction, Design, Styling
Producer: Rebecca Russell
Design: Emily Stotts, Nicole Timmerman, Serena Moy
Copy: David Anthony
Production: The Barkers
Home Chef teamed up with Bluey to bring a touch of play to dinnertime through “Easy Meals, for Real Life”. T ogether, we launched Bluey-inspired custom recipes on the Home Chef menu, making family meals feel as joyful as the beloved show itself.
Our creative approach was rooted in fun and imagination. Using 2D graphics as a core design element, we layered in Bluey-esque pop-ups and magical moments throughout the video spots, as well as fun copy, delighting parents and kids alike while staying true to Home Chef’s brand promise of making mealtime easier and more enjoyable.
To amplify the partnership, we extended the campaign beyond video, weaving it into paid ads, social, email, PR, and more. The result was a fully integrated collaboration that celebrated family connection, mealtime, and just a little bit of Bluey magic.