Role: Creative Direction, Concept, Production
ACD, Video: Rebecca Russell
Producer: Quriosity Productions
Directors: Quinn Wilson, Michael Maes
Design: Nicole Timmerman, Serena Moy
Copy: David Anthony, Shannon Nolan

The Home Chef team was tasked with creating a bold, comedic partnership campaign to spotlight Gordon Ramsay’s recipes on the Home Chef menu for a limited time.

Over the course of a year, our internal team collaborated closely with Gordon’s team, and Gordon himself, to concept and bring the idea of “Five-Star Meals Without the Stress” to life. From national TV spots to organic social videos to engaging emails, the campaign showcased Ramsay’s signature flair while keeping things fun, approachable, and delicious.

Working alongside our external production partners and top comedic and food directors, we developed content that was not only mouthwatering but genuinely entertaining. And thanks to the dedication of an incredible team (plus a surprisingly cooperative donkey), we saw firsthand the power of true collaboration - and what we can achieve together.

Role: Creative Direction, Design, Styling
Producer: Rebecca Russell
Design: Emily Stotts, Nicole Timmerman, Serena Moy
Copy: David Anthony
Production: The Barkers

Home Chef teamed up with Bluey to bring a touch of play to dinnertime through “Easy Meals, for Real Life”. T ogether, we launched Bluey-inspired custom recipes on the Home Chef menu, making family meals feel as joyful as the beloved show itself.

Our creative approach was rooted in fun and imagination. Using 2D graphics as a core design element, we layered in Bluey-esque pop-ups and magical moments throughout the video spots, as well as fun copy, delighting parents and kids alike while staying true to Home Chef’s brand promise of making mealtime easier and more enjoyable.

To amplify the partnership, we extended the campaign beyond video, weaving it into paid ads, social, email, PR, and more. The result was a fully integrated collaboration that celebrated family connection, mealtime, and just a little bit of Bluey magic.

Role: Creative Direction and Production
Sr. Creative Producer: Rebecca Russell
Designer: Emily Stotts
Copy: David Anthony
Photography: Brian Sorg
Production: Rachel Waters Productiond

In 2023, Home Chef launched its first-ever internal brand purpose statement: “When cooking is achievable, life is easier.”

To share our new mission with the world and increase loyalty and engagement, the creative team was challenged to create an external video that translated our new purpose to the consumer audience, bringing forth human emotion as well as functional product attributes.

With this campaign, the team wanted people to feel excited and inspired about cooking. Tonally, the campaign’s goal was to make cooking feel approachable and achievable for cooks of all skill levels. By showcasing people enjoying food in relatable, human moments, Home Chef brings joy back into the kitchen.

“You do you, you do the food” was the first of its kind at Home Chef, breaking our classic video formula - which yielded positive results and encouraged future explorative creative ideation.

Role: Creative Direction, Design, Copy, Production
Producer: Kelly Allison Productions, Rebecca Russell
Design: Celia Bizen
Copy: David Anthony

During the launch of the new Home Chef Family menu, we produced four 30-second videos, highlighting the menu benefits with relatable parenting humor. This campaign came to life in streaming, YouTube, paid ads, organic social, email, and direct mail.

Role: Concepting
Producer: Rebecca Russell
Design: Serena Moy
Copy: David Anthony

We partnered with Minecraft to launch a limited-time series of Pixel-Perfect Dinners, bringing playful visual flair and mouth-watering recipes straight to customers’ doors. The collaboration blended Minecraft’s iconic style with Home Chef’s delicious offerings to create a dynamic, family-friendly experience.

The campaign came to life beautifully, pixel by pixel, across broadcast, digital, and social channels.

My role centered on upfront concepting, where I helped define the overarching theme before empowering my team to bring the vision to life.

Role: Creative Direction, Design, Styling
Producer: Rebecca Russell
Design: Karrah Kopach
Copy: David Anthony

The Home Chef team proudly partnered with Dolly Parton to bring a selection of recipes from her cookbook with her sister, Rachel, to the Home Chef menu for a limited time. Dolly Parton x Home Chef celebrated the warmth and personality that Dolly embodies, while giving customers the chance to enjoy her favorite flavors at home.

Our internal team worked closely with Dolly’s team to bring this partnership to life across broadcast, digital, and owned channels. In collaboration with Dolly’s preferred production company and her longtime creative director, Steve Summers, we ensured that every detail reflected Dolly’s voice, vision, and authenticity.

The result was a campaign that was heartfelt, flavorful, and true to Dolly’s legacy, showcasing the power of partnership and the joy of sharing food with the people you love.

Role: Collaborative design and art direction
Agency: VSA Partners
Builder Ad Photography: Matthew Williams

Marvin windows and doors needed to refresh their brand, while nodding to their rich heritage built on five generations of a family owned business. Speaking to the builder as well as the consumer and aligning with the strategic idea of "beauty you can feel," we captured authentic human moments that created an emotional resonance with the brand. With luxury photography and copy that supports their heritage and detailed craftsmanship, we've created a number of print ads for trade, consumer and the contemporary studio running in House Beautiful, Dwell, Builder Magazine, etc. – as well as a brochure and banner ads. 

Role: Creative Direction, Styling, On Set Directing
Producer: Rebecca Russell | Quriosity Productions
Design: Nicole Timmerman
Copy: Shannon Nolan

Role: Concept development, design, styling
Agency: VSA Partners
Photography: Anna Wolf

Crystal Light invited its audience to celebrate the tiny wins that make everyday life a little brighter. The idea was simple: one win may feel small, but together, they add up to something meaningful.

We brought this to life with #TinyWin, a dynamic online media campaign that flexed across multiple channels, tailoring messaging to fit each placement. During the Golden Globes and Grammys, we captured live tweets with the hashtag and spotlighted them on branded banner ads, featured prominently on US Weekly’s homepage.

The campaign struck a chord. Our audience rallied around the idea, driving a significant lift in both online brand engagement and in-store sales.

Materials included: print, TV, website, real-time digital media, social media, and celebrity event integrations.

Role: Creative direction collaboration
Agency Partner: OKRP
Director: The Barkers

How do you put a creative spin on a highly functional, RTB-based messaging strategy? With fresh, modern visuals and styling, of course. Using bold transitions throughout, these captivating spots drove both appetite appeal and brand engagement.

Role: Creative Direction, Design, Styling
Producer: Julie Young, Parker Nyquist
Design: Emily Stotts, Nicole Timmerman
Copy: David Anthony
Photography:Kristen Kilpatrick

In 2023, Home Chef partnered with Half-Baked Harvest to bring cozy fall favorites to the dinner table, making them both convenient and achievable for everyday cooks.

Building on the success and signature style of the Half-Baked Harvest brand, our creative team concepted, produced, and delivered a fully integrated, multi-channel campaign. The collaboration quickly became one of our most successful partnerships to date.

Visually, we leaned into rustic styling and a neutral palette, elevated by rich, detailed food photography. The result was a warm, inviting look that stood out across channels while seamlessly reflecting the Half-Baked Harvest aesthetic.

Role: Creative Direction
Production: Skalawag
Design: Nicole Timmerman, Karrah Kopach
Copy: David Anthony

Within three months, the creative team at Home Chef was challenged to invent the name, design system, and voice for an entirely new brand. Briefed to create multiple launch campaigns, we trialed three unique approaches to test our way into best practices. From quirky lifestyle to product-focused to graphic + typographic, we began our journey to learn what resonated best with our target audience.

Role: Logo design.Collaborativedesign and art direction on all other materials.
Agency: VSA Partners
Photography: Dana Neibert

he Breakers Hotel in Palm Beach was a milestone project that continues to shape how I approach brand work today. With many moving parts, including a complex sub-brand architecture, the challenge was to distill the hotel’s many truths into simple, compelling benefits that spoke directly to its most valued guests.

The result was a comprehensive foundation for the brand: a redesigned identity, a refined tone of voice, and a brand book that codified both. From the logo to the website, mobile experience, and hotel collateral, every touchpoint was designed to reflect a timeless sense of luxury and clarity.

What I carry forward from this project is the importance of balancing heritage with modern relevance. The experience sharpened my ability to translate complexity into simplicity, and to create brand systems that are not only beautiful but enduring:tools that empower a brand to evolve with confidence.

Lesson learned: Great branding doesn’t just solve today’s challenge, it creates a foundation that lasts.

Partnering with Rachael Ray for 26 weeks brought her signature flavor and personality straight to the Home Chef menu. The challenge was translating her approachable, playful cooking style into a cohesive, multi-channel experience that felt authentic to both her fans and Home Chef customers.

Our creative team: writers, designers, producers, and directors, developed the concepts in-house, bringing Rachael’s voice to life through video, TV, digital, and direct experiences. From playful visuals to mouthwatering recipe storytelling, every touchpoint reflected her unique energy while making the meals feel achievable and fun for families.

This project continues to shape how I approach creative collaborations today. It reinforced the importance of designing campaigns that not only showcase talent but also allow the brand story to shine through in every detail.

Role: Concept Idea, Design, Copy

After having my first baby, I self-published a series of relatable, humorous baby books for new moms. You can learn more about the project on my retired Kickstarter page, here.