Role: Creative Direction, Design, Styling
Producer: Rebecca Russell
Design: Karrah Kopach
Copy: David Anthony
The Home Chef team proudly partnered with Dolly Parton to bring a selection of recipes from her cookbook with her sister, Rachel, to the Home Chef menu for a limited time. Dolly Parton x Home Chef celebrated the warmth and personality that Dolly embodies, while giving customers the chance to enjoy her favorite flavors at home.
Our internal team worked closely with Dolly’s team to bring this partnership to life across broadcast, digital, and owned channels. In collaboration with Dolly’s preferred production company and her longtime creative director, Steve Summers, we ensured that every detail reflected Dolly’s voice, vision, and authenticity.
The result was a campaign that was heartfelt, flavorful, and true to Dolly’s legacy, showcasing the power of partnership and the joy of sharing food with the people you love.