Role: Creative Direction, Concept, Production
ACD, Video: Rebecca Russell
Producer: Quriosity Productions
Directors: Quinn Wilson, Michael Maes
Design: Nicole Timmerman, Serena Moy
Copy: David Anthony, Shannon Nolan
The Home Chef team was tasked with creating a bold, comedic partnership campaign to spotlight Gordon Ramsay’s recipes on the Home Chef menu for a limited time.
Over the course of a year, our internal team collaborated closely with Gordon’s team, and Gordon himself, to concept and bring the idea of “Five-Star Meals Without the Stress” to life. From national TV spots to organic social videos to engaging emails, the campaign showcased Ramsay’s signature flair while keeping things fun, approachable, and delicious.
Working alongside our external production partners and top comedic and food directors, we developed content that was not only mouthwatering but genuinely entertaining. And thanks to the dedication of an incredible team (plus a surprisingly cooperative donkey), we saw firsthand the power of true collaboration - and what we can achieve together.