Role: Collaborative design and art direction
Agency: VSA Partners
Builder Ad Photography: Matthew Williams
Marvin windows and doors needed to refresh their brand, while nodding to their rich heritage built on five generations of a family owned business. Speaking to the builder as well as the consumer and aligning with the strategic idea of "beauty you can feel," we captured authentic human moments that created an emotional resonance with the brand. With luxury photography and copy that supports their heritage and detailed craftsmanship, we've created a number of print ads for trade, consumer and the contemporary studio running in House Beautiful, Dwell, Builder Magazine, etc. – as well as a brochure and banner ads.