Role: Concept development, design, styling
Agency: VSA Partners
Photography: Anna Wolf
Crystal Light invited its audience to celebrate the tiny wins that make everyday life a little brighter. The idea was simple: one win may feel small, but together, they add up to something meaningful.
We brought this to life with #TinyWin, a dynamic online media campaign that flexed across multiple channels, tailoring messaging to fit each placement. During the Golden Globes and Grammys, we captured live tweets with the hashtag and spotlighted them on branded banner ads, featured prominently on US Weekly’s homepage.
The campaign struck a chord. Our audience rallied around the idea, driving a significant lift in both online brand engagement and in-store sales.
Materials included: print, TV, website, real-time digital media, social media, and celebrity event integrations.