Role: Concepting
Producer: Rebecca Russell
Design: Serena Moy
Copy: David Anthony
We partnered with Minecraft to launch a limited-time series of Pixel-Perfect Dinners, bringing playful visual flair and mouth-watering recipes straight to customers’ doors. The collaboration blended Minecraft’s iconic style with Home Chef’s delicious offerings to create a dynamic, family-friendly experience.
The campaign came to life beautifully, pixel by pixel, across broadcast, digital, and social channels.
My role centered on upfront concepting, where I helped define the overarching theme before empowering my team to bring the vision to life.