Role: Creative Direction
Production: Skalawag
Design: Nicole Timmerman, Karrah Kopach
Copy: David Anthony
Within three months, the creative team at Home Chef was challenged to invent the name, design system, and voice for an entirely new brand. Briefed to create multiple launch campaigns, we trialed three unique approaches to test our way into best practices. From quirky lifestyle to product-focused to graphic + typographic, we began our journey to learn what resonated best with our target audience.